In April 2026, I was invited to lead the London PR and event planning for MAISON SÉRICA—a premium Chinese cashmere house rooted in profound designer’s childhood memories and modern craftsmanship. Hosted in Marylebone, one of London’s most refined luxury districts, we definitely faced big challenges especially for a new international brand. How did we transform a physical space into a refined narrative? I would not say it was an easy case because my ambition was not merely to launch a collection, but to curate an immersive storytelling platform that bridges proper Chinese heritage with a global audience, proving that luxury is defined by origin, history, and authenticity.
I worked closely on the spatial layout to make sure the whole space echoed with MAISON SÉRICA’s understated aesthetics. I carefully curated an exclusive guest list bringing together established artists, influential content creators to bring the positive & clean energy into the room, which was so crucial. Trust me! U will never want to meet those superficial and hypocritical people. Throughout the day, I seamlessly hosted guests and introduced them directly to art pieces, products and our Michelin-level pastry chef, adding a personal, sensory touch to the afternoon we were spending together. As the sun set, I transitioned the daytime showcase into an intimate evening After Party. Quiet luxury first; Glamorous party next!!!
After the event, I felt so grateful that we secured featured editorial coverage in Flanelle Magazine, validating the brand's aesthetic standards on a global media stage. By amplifying the event across global and Chinese social medias like Instagram and Rednote, the project drove exceptional audience engagement and established MAISON SÉRICA’s footprint in the international luxury space.
We made MAISON SÉRICA magnified in Marylebone.
