“Every day, more than 1 million people contract sexually transmitted infections.”
“Every year, 39 million people globally are living with HIV.”
“And 50% of STI cases occur in young people aged 15–24.”
“Every year, 39 million people globally are living with HIV.”
“And 50% of STI cases occur in young people aged 15–24.”
Behind these numbers are people our age falling in love, exploring relationships, and sometimes simply not knowing what to do... That was the starting point for “Safe Sex Matters,” a non-profit public service campaign I developed during my time at the University of the Arts London. I wanted to talk about safe sex without fear or shame to inform and inspire young people. I took the project from concept to screen, developing the creative direction, writing the script, delivering the English voice-over, performing on camera, and overseeing the final edit.
For me, this was also a lesson in PR: communication is not simply about getting a message seen, but about making a message felt. Through storytelling, I wanted to open up a conversation that is often left unspoken—one that could connect with young people, break down stigma, and leave them with a more positive message about care and responsibility.
Because sometimes, the most powerful message is one that makes people feel understood, not judged.
